Project Overview

This project features two large-format outdoor billboard campaigns developed for Kalyan Silks, one promoting their bridal collection with a premium festive tone, and another showcasing the vibrant K-Fashion youth line. Both creatives were executed with high-resolution photography, bold typography, and strong visual storytelling tailored for visibility and impact on roadside and city billboards. The layouts were optimised for long-distance readability, ensuring instant brand recognition in high-traffic areas.