BritWay
TRAVEL BRANDING & DIGITAL EXPERIENCE DESIGN
A unified brand system for a UK-based travel platform covering identity, print collateral, and a fully designed UI/UX experience.
BritWay
TRAVEL BRANDING & DIGITAL EXPERIENCE DESIGN
A unified brand system for a UK-based travel platform covering identity, print collateral, and a fully designed UI/UX experience.
BritWay
TRAVEL BRANDING & DIGITAL EXPERIENCE DESIGN
A unified brand system for a UK-based travel platform covering identity, print collateral, and a fully designed UI/UX experience.
Project Overview
Britway is a multi-region travel brand focused on helping travellers explore England, Scotland, and Wales through curated travel guides, books, and digital experiences. The project required a complete brand identity, brochure system, and a website interface designed with strong visual hierarchy and parallax interactions.
My responsibilities included:
Brand identity and visual direction
Illustration-driven travel collateral
Roll-fold brochure design (full system)
UI/UX wireframing and prototyping
High-fidelity website design
Micro-interactions and parallax implementation
Project Overview
Britway is a multi-region travel brand focused on helping travellers explore England, Scotland, and Wales through curated travel guides, books, and digital experiences. The project required a complete brand identity, brochure system, and a website interface designed with strong visual hierarchy and parallax interactions.
My responsibilities included:
Brand identity and visual direction
Illustration-driven travel collateral
Roll-fold brochure design (full system)
UI/UX wireframing and prototyping
High-fidelity website design
Micro-interactions and parallax implementation
Project Overview
Britway is a multi-region travel brand focused on helping travellers explore England, Scotland, and Wales through curated travel guides, books, and digital experiences. The project required a complete brand identity, brochure system, and a website interface designed with strong visual hierarchy and parallax interactions.
My responsibilities included:
Brand identity and visual direction
Illustration-driven travel collateral
Roll-fold brochure design (full system)
UI/UX wireframing and prototyping
High-fidelity website design
Micro-interactions and parallax implementation
Brand Identity & Visual Language
The Britway visual identity was built using bold, friendly colours and custom illustrations inspired by British travel culture. The identity blends tourism cues with a clean digital interface, making it adaptable for both print and web modules.
Brand Identity & Visual Language
The Britway visual identity was built using bold, friendly colours and custom illustrations inspired by British travel culture. The identity blends tourism cues with a clean digital interface, making it adaptable for both print and web modules.
Brand Identity & Visual Language
The Britway visual identity was built using bold, friendly colours and custom illustrations inspired by British travel culture. The identity blends tourism cues with a clean digital interface, making it adaptable for both print and web modules.
Brochure System
Multiregional Roll-Fold Brochure Design
A full travel brochure system covering England, Scotland, and Wales,
designed with clean layout grids, regional illustrations, and a flexible information hierarchy.
dieline layout
Brochure System
Multiregional Roll-Fold Brochure Design
A full travel brochure system covering England, Scotland, and Wales,
designed with clean layout grids, regional illustrations, and a flexible information hierarchy.
dieline layout
Brochure System
Multiregional Roll-Fold Brochure Design
A full travel brochure system covering England, Scotland, and Wales,
designed with clean layout grids, regional illustrations, and a flexible information hierarchy.
dieline layout
UI/UX - Website Experience
Wireframes & Information Architecture
A structured layout system developed for seamless navigation, with clear categorisation of destinations, galleries, and travel themes.
UI/UX - Website Experience
Wireframes & Information Architecture
A structured layout system developed for seamless navigation, with clear categorisation of destinations, galleries, and travel themes.
UI/UX - Website Experience
Wireframes & Information Architecture
A structured layout system developed for seamless navigation, with clear categorisation of destinations, galleries, and travel themes.
High-Fidelity UI Design
The final interface uses a modular grid system and immersive full-width imagery. Parallax scrolling and animated sections were incorporated to enhance the user journey and create a dynamic travel experience.
High-Fidelity UI Design
The final interface uses a modular grid system and immersive full-width imagery. Parallax scrolling and animated sections were incorporated to enhance the user journey and create a dynamic travel experience.
High-Fidelity UI Design
The final interface uses a modular grid system and immersive full-width imagery. Parallax scrolling and animated sections were incorporated to enhance the user journey and create a dynamic travel experience.
UI Interaction Enhancements
Parallax, Micro-Animations & Behavioural Interactions
The website incorporates layered parallax movement for headline sections, creating depth and enhancing engagement when exploring destinations.
UI Interaction Enhancements
Parallax, Micro-Animations & Behavioural Interactions
The website incorporates layered parallax movement for headline sections, creating depth and enhancing engagement when exploring destinations.
UI Interaction Enhancements
Parallax, Micro-Animations & Behavioural Interactions
The website incorporates layered parallax movement for headline sections, creating depth and enhancing engagement when exploring destinations.
The Britway project demonstrates a comprehensive design approach that connects visual identity, print communication, and digital experience into a single unified ecosystem. The result is a brand that feels modern, immersive, and visually cohesive across every touchpoint, from brochures to interactive UI.
The Britway project demonstrates a comprehensive design approach that connects visual identity, print communication, and digital experience into a single unified ecosystem. The result is a brand that feels modern, immersive, and visually cohesive across every touchpoint, from brochures to interactive UI.
The Britway project demonstrates a comprehensive design approach that connects visual identity, print communication, and digital experience into a single unified ecosystem. The result is a brand that feels modern, immersive, and visually cohesive across every touchpoint, from brochures to interactive UI.
Role
Lead Designer
UI/UX, Branding & Brochure Design
(Responsible for wireframes, visual design, parallax interactions, micro-animations, brochure layout, illustration composition, and complete production workflow.)
Tools
Role
Lead Designer
UI/UX, Branding & Brochure Design
(Responsible for wireframes, visual design, parallax interactions, micro-animations, brochure layout, illustration composition, and complete production workflow.)
Tools
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Year
2023
Role
Lead Designer
UI/UX, Branding & Brochure Design
(Responsible for wireframes, visual design, parallax interactions, micro-animations, brochure layout, illustration composition, and complete production workflow.)
Tools