Save the Planet

Motion Graphics Awareness Campaign

A complete awareness campaign combining custom illustration, narrative animation, and interactive email design.

Save the Planet

Motion Graphics Awareness Campaign

A complete awareness campaign combining custom illustration, narrative animation, and interactive email design.

Save the Planet

Motion Graphics Awareness Campaign

A complete awareness campaign combining custom illustration, narrative animation, and interactive email design.

Project Overview

A 2 minute 08 seconds environmental awareness motion-graphics film built entirely from scratch. I designed every illustration, scene asset, and infographic element in Adobe Illustrator, then animated the full narrative in After Effects using a mix of 2D and 3D layer workflows. The story is guided by an AI-generated voiceover for clear, neutral,

documentary-style narration. To extend the campaign’s reach, I designed a fully responsive interactive email campaign in Adobe XD, featuring micro-interactions and parallax-style motion to enhance engagement. The goal was to build a unified visual message across video and digital marketing touchpoints.

SAVE THE PLANET_Campaign_ADG Creative_OC

The Concept

The central idea of the campaign was to create an emotionally engaging but visually simple narrative that could educate viewers on the urgency of saving the planet. The voice-over, illustrations, transitions, and colour systems were designed to feel warm, accessible, and easy for all age groups to follow.

Illustration System

All illustrations were created from scratch in Adobe Illustrator, optimised for smooth animation and clear visual storytelling.

Animation Pipeline

All vector assets were imported into After Effects using a structured layer approach. The animation was built using a hybrid methodology, 2D keyframe animation for characters and objects, and 3D layers/camera motion for depth, parallax, and transitions. Smooth infographic-style movements guided the viewer through the entire narrative.

Final Film

Project Overview

A 2 minute 08 seconds environmental awareness motion-graphics film built entirely from scratch. I designed every illustration, scene asset, and infographic element in Adobe Illustrator, then animated the full narrative in After Effects using a mix of 2D and 3D layer workflows. The story is guided by an AI-generated voiceover for clear, neutral,

documentary-style narration. To extend the campaign’s reach, I designed a fully responsive interactive email campaign in Adobe XD, featuring micro-interactions and parallax-style motion to enhance engagement. The goal was to build a unified visual message across video and digital marketing touchpoints.

The Concept

The central idea of the campaign was to create an emotionally engaging but visually simple narrative that could educate viewers on the urgency of saving the planet. The voice-over, illustrations, transitions, and colour systems were designed to feel warm, accessible, and easy for all age groups to follow.

Illustration System

All illustrations were created from scratch in Adobe Illustrator, optimised for smooth animation and clear visual storytelling.

Animation Pipeline

All vector assets were imported into After Effects using a structured layer approach. The animation was built using a hybrid methodology, 2D keyframe animation for characters and objects, and 3D layers/camera motion for depth, parallax, and transitions. Smooth infographic-style movements guided the viewer through the entire narrative.

Final Film

Project Overview

A 2 minute 08 seconds environmental awareness motion-graphics film built entirely from scratch. I designed every illustration, scene asset, and infographic element in Adobe Illustrator, then animated the full narrative in After Effects using a mix of 2D and 3D layer workflows. The story is guided by an AI-generated voiceover for clear, neutral,

documentary-style narration. To extend the campaign’s reach, I designed a fully responsive interactive email campaign in Adobe XD, featuring micro-interactions and parallax-style motion to enhance engagement. The goal was to build a unified visual message across video and digital marketing touchpoints.

The Concept

The central idea of the campaign was to create an emotionally engaging but visually simple narrative that could educate viewers on the urgency of saving the planet. The voice-over, illustrations, transitions, and colour systems were designed to feel warm, accessible, and easy for all age groups to follow.

Illustration System

All illustrations were created from scratch in Adobe Illustrator, optimised for smooth animation and clear visual storytelling.

Animation Pipeline

All vector assets were imported into After Effects using a structured layer approach. The animation was built using a hybrid methodology, 2D keyframe animation for characters and objects, and 3D layers/camera motion for depth, parallax, and transitions. Smooth infographic-style movements guided the viewer through the entire narrative.

Final Film

Email Marketing Extension

HIGH FIDELITY DESIGN

To extend the campaign’s reach, a complementary email design was developed using the same illustration style and narrative tone. This helped maintain brand continuity across digital platforms while reinforcing the environmental message.

Email Marketing Extension

HIGH FIDELITY DESIGN

To extend the campaign’s reach, a complementary email design was developed using the same illustration style and narrative tone. This helped maintain brand continuity across digital platforms while reinforcing the environmental message.

Email Marketing Extension

HIGH FIDELITY DESIGN

To extend the campaign’s reach, a complementary email design was developed using the same illustration style and narrative tone. This helped maintain brand continuity across digital platforms while reinforcing the environmental message.