The goal was to create a unified yet distinct visual language. For the Consumer segment, the focus is on "K-Tech" aesthetics neon gradients, fluidity, and futuristic minimalism. For the Corporate & Industrial segment, the design shifts to "Trust & Precision" using the iconic Samsung Blue, architectural grids, and clean white space. This project encompasses Print (Catalogs, Newspapers), Digital (Social Ads, Kiosks), Out-of-Home (Billboards, Bus Shelters), and Corporate Stationery (ID Cards, Merch).