Cadbury Velvet Truffle
Packaging Redesign Concept
Premium chocolate packaging redesign blending flavour storytelling, illustration, and brand experience.
A conceptual packaging system developed to elevate Cadbury’s premium nutty variant through expressive visuals, modern typography, and product-centric storytelling.
Cadbury Velvet Truffle
Packaging Redesign Concept
Premium chocolate packaging redesign blending flavour storytelling, illustration, and brand experience.
A conceptual packaging system developed to elevate Cadbury’s premium nutty variant through expressive visuals, modern typography, and product-centric storytelling.
Cadbury Velvet Truffle
Packaging Redesign Concept
Premium chocolate packaging redesign blending flavour storytelling, illustration, and brand experience.
A conceptual packaging system developed to elevate Cadbury’s premium nutty variant through expressive visuals, modern typography, and product-centric storytelling.
Project Overview
Cadbury Velvet Truffle is a conceptual redesign exploring how expressive illustration, modern visual language, and structured information hierarchy can elevate a premium chocolate variant. The focus was on creating a packaging system that feels luxurious, flavour-forward, and visually indulgent while maintaining Cadbury’s iconic identity cues.
The concept blends strong brand recall with an enhanced sensory experience, using colour, form, and ingredient storytelling to strengthen shelf appeal and digital visibility.
My Role
Packaging Designer, Illustrator, Visual Strategist
(Concept development, illustration styling, layout design, colour direction, dieline adaptation, mockup rendering)
Project Overview
Cadbury Velvet Truffle is a conceptual redesign exploring how expressive illustration, modern visual language, and structured information hierarchy can elevate a premium chocolate variant. The focus was on creating a packaging system that feels luxurious, flavour-forward, and visually indulgent while maintaining Cadbury’s iconic identity cues.
The concept blends strong brand recall with an enhanced sensory experience, using colour, form, and ingredient storytelling to strengthen shelf appeal and digital visibility.
My Role
Packaging Designer, Illustrator, Visual Strategist
(Concept development, illustration styling, layout design, colour direction, dieline adaptation, mockup rendering)
Project Overview
Cadbury Velvet Truffle is a conceptual redesign exploring how expressive illustration, modern visual language, and structured information hierarchy can elevate a premium chocolate variant. The focus was on creating a packaging system that feels luxurious, flavour-forward, and visually indulgent while maintaining Cadbury’s iconic identity cues.
The concept blends strong brand recall with an enhanced sensory experience, using colour, form, and ingredient storytelling to strengthen shelf appeal and digital visibility.
My Role
Packaging Designer, Illustrator, Visual Strategist
(Concept development, illustration styling, layout design, colour direction, dieline adaptation, mockup rendering)
Brandmark & Typography
Brandmark & Typography
Brandmark & Typography
A custom wordmark was crafted to reflect the smooth, indulgent character of the Velvet Truffle variant. Fluid curves, soft gradients, and subtle lighting accents were used to communicate richness and premium quality. The typography blends elegance with readability, balancing expressive forms with Cadbury’s established brand tone.
A custom wordmark was crafted to reflect the smooth, indulgent character of the Velvet Truffle variant. Fluid curves, soft gradients, and subtle lighting accents were used to communicate richness and premium quality. The typography blends elegance with readability, balancing expressive forms with Cadbury’s established brand tone.
A custom wordmark was crafted to reflect the smooth, indulgent character of the Velvet Truffle variant. Fluid curves, soft gradients, and subtle lighting accents were used to communicate richness and premium quality. The typography blends elegance with readability, balancing expressive forms with Cadbury’s established brand tone.
Colour Palette & Design Elements
Colour Strategy
The visual palette modernises Cadbury’s signature purple through deeper gradients combined with soft pink highlights and rich gold accents. These colours were chosen to signal indulgence, flavour depth, and premium quality.
Key Design Elements
Gold accents for premium cues
Pink glow for flavour elevation
Milk and nut splash illustrations
Curved motion lines for energy and flavour movement
Colour Palette & Design Elements
Colour Strategy
The visual palette modernises Cadbury’s signature purple through deeper gradients combined with soft pink highlights and rich gold accents. These colours were chosen to signal indulgence, flavour depth, and premium quality.
Key Design Elements
Gold accents for premium cues
Pink glow for flavour elevation
Milk and nut splash illustrations
Curved motion lines for energy and flavour movement
Colour Palette & Design Elements
Colour Strategy
The visual palette modernises Cadbury’s signature purple through deeper gradients combined with soft pink highlights and rich gold accents. These colours were chosen to signal indulgence, flavour depth, and premium quality.
Key Design Elements
Gold accents for premium cues
Pink glow for flavour elevation
Milk and nut splash illustrations
Curved motion lines for energy and flavour movement
Colour Palette & Design Elements
Colour Strategy
The visual palette modernises Cadbury’s signature purple through deeper gradients combined with soft pink highlights and rich gold accents. These colours were chosen to signal indulgence, flavour depth, and premium quality.
Key Design Elements
Gold accents for premium cues
Pink glow for flavour elevation
Milk and nut splash illustrations
Curved motion lines for energy and flavour movement
Packaging System Overview
The packaging design brings the Velvet Truffle story forward through expressive illustration, flavour textures, and structured layout. The front panel highlights the flavour splash, the chocolate block, and nut elements, creating immediate sensory appeal. The back panel organises information into a clear hierarchy for better readability.
Packaging System Overview
The packaging design brings the Velvet Truffle story forward through expressive illustration, flavour textures, and structured layout. The front panel highlights the flavour splash, the chocolate block, and nut elements, creating immediate sensory appeal. The back panel organises information into a clear hierarchy for better readability.
Packaging System Overview
The packaging design brings the Velvet Truffle story forward through expressive illustration, flavour textures, and structured layout. The front panel highlights the flavour splash, the chocolate block, and nut elements, creating immediate sensory appeal. The back panel organises information into a clear hierarchy for better readability.
Dieline & Artwork Preparation
The packaging system was adapted into production-ready dielines, ensuring accurate folds, bleed margins, safe areas, and print feasibility. Nutritional information, barcode placement, and branding elements were organised with strict alignment to packaging standards.
![CADBURY_VELVET TRUFFLE [Product Package Design]-01-01.png](https://static.wixstatic.com/media/034fb8_615478bc9a054fc48595fef34b293274~mv2.png/v1/crop/x_5,y_276,w_7078,h_6912/fill/w_980,h_957,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/CADBURY_VELVET%20TRUFFLE%20%5BProduct%20Package%20Design%5D-01-01.png)
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Dieline & Artwork Preparation
The packaging system was adapted into production-ready dielines, ensuring accurate folds, bleed margins, safe areas, and print feasibility. Nutritional information, barcode placement, and branding elements were organised with strict alignment to packaging standards.
Dieline & Artwork Preparation
The packaging system was adapted into production-ready dielines, ensuring accurate folds, bleed margins, safe areas, and print feasibility. Nutritional information, barcode placement, and branding elements were organised with strict alignment to packaging standards.
Outcome
The Velvet Truffle packaging redesign concept elevates Cadbury’s premium variant through expressive visuals, flavour-driven storytelling, and a structured packaging architecture. The result is a more modern, luxurious, and memorable brand experience that enhances both shelf impact and digital appeal.
Outcome
The Velvet Truffle packaging redesign concept elevates Cadbury’s premium variant through expressive visuals, flavour-driven storytelling, and a structured packaging architecture. The result is a more modern, luxurious, and memorable brand experience that enhances both shelf impact and digital appeal.
Role
Packaging Designer, Illustrator, Visual Strategist
Tools
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Role
Packaging Designer, Illustrator, Visual Strategist
Tools
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